Browse Month by October 2016
Business

Networking to Win – 5 Steps to winning at Wedding Catering

Networking

You’ve heard it many times before, networking is critical to good business. Today we’re going to look at at Wellington based company that does wedding catering – Blue Carrot Catering.

wedding catering

Relationship building is important for all industries, but in industries where trust is paramount – word of mouth marketing is critical to a successful business model. For Weddings, where everything needs to run perfectly, people can’t afford to take a risk on a catering company that’s second rate.

 

  1. Provide Excellent Service Every Single Time

One thing Blue Carrot does incredibly well is provide an incredibly high quality service to it’s clients. Not only is this good for satisfaction ratings and re-use. But also great for word of mouth marketing.

 

2. Engage with the community

By frequently engaging with the community through giveaways and charitable donations Blue Carrot is able to become first of mind for wedding catering in the community.

 

3. Get the community to engage with them

Running online facebook campaigns that determine where money put aside for charity goes to allows the conversation to begin between customer and business. It allows the customer to feel like they’re actually contributing to the business decisions. And giving back to the community in a way.

 

4. Building relationships with key players

By making connections vertically across the touchpoints of weddings, Blue Carrot is able to get numerous referrals through this. For example, strategic alliances have been build with wedding venues like Wellington Zoo and florists like Twig and Arrow. These people will give Blue Carrot a positive referral in exchange for Blue Carrot giving positive referrals about venues or florists.

 

5. Referral Page

As many of these players now have referral pages on their websites it can be a good option to build a referral page on your site. In terms of outreach to businesses that you may not have incredibly strong relationships with, this is going to be your saving grace. You might say something like “Hey, I was wondering if you’d like to be a featured supplier on our site”. More often than not this ends up with a mutually beneficial relationship.

 

So you’ve heard it here first – these are the 5 steps you need to take to start winning at wedding catering. It’s not hard stuff, however can be time consuming.

Uncategorized

Wellington Part Time Job Startup Secures MoJo and McDonalds as Clients

Parttimer

The Wellington-based startup PartTimer, a platform for finding a part time job in New Zealand, has managed to secure two high profile clients before even launching. McDonalds and Mojo have both come on board, bringing a lot of additional jobs and stability to the fresh faced company. This solves the chicken and egg problem for part timer, which many startups face in their early days.

Everyone knows that finding part time jobs can be difficult. Especially in areas like Auckland. As it’s such a massive city, it’s nearly impossible finding a job that suits your availability and location. Searching for jobs that match all of your criteria is lengthly and stressful.

You’ve got to make sure the job fits around your hectic life of classes, study, internships, and a social life, finding one of these jobs is often next to impossible. You can try door knocking to hand out countless resumes, but this is tiring and often ends up with the CVs being thrown in the bin. There are the cold emails that go unopened or sent straight to an employers trash folder, and they’re left with no formal way to categorise or store job-seekers CVs for when the next hiring round is needed.

For many stores, the process is online: want a job at McDonalds, Countdown, The Warehouse, or any other chain store? To get even the slightest chance, you have to go through each organisations time consuming online application process, full of dozens of mind-numbing questions – frequently answering the same questions for every application you fill out. It’s an incredibly inefficient process that wastes everyones time.

Here’s where Part Timer comes in. Having faced these problems herself Rebecca Gidall decided she would try her hand to make this process easier. PartTimer was born. The idea was developed through the Venture Up program at CreativeHQ, an entrepreneurship program for 16 to 24 year olds.parttimer_team

Gidall and her team wanted to create a platform where high school students could easily detail and showcase their positive attributes and why employers should employ them, a platform which didn’t have a strong focus on experience – many of us have surely been through the frustrating ‘I need experience for this job but can’t get experience without a job’ loop.

“I think that, with a lot of traditional recruitment methods like just giving in a CV, people are held back because they can’t show the other reasons why they’re great and why they should be employed,” Gidall states.

parttimer

PartTimer, works by having an applicant create a profile by writing a bio and inputting information about what industries they want to work in, and what hours they will be able to work.

Employers view applicants via location, and add them to a shortlist – the idea is that job seekers will be more punctual if they live closer to work and will be less tired from travel. The candidate then receives a notification saying that this employer is interested in them, and if they are also interested in return, can allow for the employer to view their full profile, after which a meetings and interviews can be arranged.

“What we’re doing now is giving employers a reason to give them an interview because the applicant is close by or they’re available at the times that they need them. What that does is it actually gives them a reason beyond just experience to give them a shot,” Gidall explained.

They’re not the only Wellington based team working in the space, SeaDigital is taking a different approach to solving the chicken and egg job experience problem. By giving young people who are involved in startups an opportunity to work in their chosen industry with real paying clients, SD has found a group of highly motivated employees who want to prove themselves, and learn as much as they can while on the job.